Energy drink Red Bull wants to launch a campaign to appeal to the ambitious streak of people who want to climb the corporate ladder through performance. It poses Red Bull as a drink that helps them to reach this goal, as the active ingredients in it enable one to give peak performance and thus rise to the top.
Idea: The essence of the entire campaign is, 'Why climb the career ladder when you can fly!’
Campaign:'Corporate Chamcha' Video Campaign
Client : Red Bull India Pvt. Ltd
Duration: 2 week