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Redbull Viral Video Case Study

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Why climb the career ladder when you can fly! - 'Corporate Chamcha' Goes Viral in a Big Way�

Campaign:'Corporate Chamcha' Video Campaign

Client : Red Bull India Pvt. Ltd

Duration: 2 week

Summary: Energy drink Red Bull has launched a campaign to appeal to the ambitious streak of people who want to climb the corporate ladder through performance. It poses Red Bull as a drink that helps them to reach this goal, as the active ingredients in it enable one to give peak performance and thus rise to the top. The essence of the entire campaign is captured in the line: 'Why climb the career ladder when you can fly!�

Video Details :

Video Seeding & Outreach Client approached The Brand Saloon � a premier Online Marketing Company and Video Seeding Specialist and handed over the job to make the video popular. The challenge here for TBS was client�s huge expectations.

TBS methodology consisted of three main phases: TBS researched and targeted media in the following verticals:

  • IT, FMCG, Durable Goods, Retailers, Automobiles, Urban Lifestyle, Humor/General Entertainment, News Outlets and Bollywood. TBS reached out to almost every community and group available on internet to begin momentum around the campaign.

  • Creative messaging specific to each niche.
  • Video gained momentum in just couple of days; it spread like anything on internet. TBS kept pushing it through creative, compelling messaging on top-tier sites, blogs, forums, and online social networks.
  • Result : "The target which looked most unrealistic
    was achieved easily and the Video received 2.9 Million hits in just 12 days."

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