Wonderchef is an online home appliances store promoted by celebrity chef SanjeevKapoor. The aim was to increase the brand awareness, enhance the brand-consumer bond, boost the web traffic and generate leads through social media campaign. The team focused mainly on one of the social networking sites where the target audience is active.
Idea: Target Indian women between the age-group: 25-55 to escalate brand awareness.
Campaign: Generating leads and building traffic through social media platforms.
Duration: 6 Months